Accu-Chek

Insight: Diabetes is complex. Checking your sugar doesn’t have to be.

Idea: When it comes to managing your sugar levels, time is critical. When singer/songwriter Ben Rue is on tour, getting from one city to the next includes making sure his levels are good, and the tunes are solid. He never misses a beat. The concept emphasizes the quick and effortless process of using the Accu-Check Guide test strips that are made in the USA!

Execution: A 30-sec spot that was captured in route between shows.